Following the release of his soulful debut single ‘U’ last Friday, Reuben Fleetwood shares a piece of his heart in the official music video, out now.
Reuben takes us for a ride through his hometown in the video shot, directed and edited by Peter Furlong.
Co-written with New Zealand artist and producer Rory Noble, ‘U’ is dedicated to that person you can’t forget.
Oozing vocal intricacies that echo the golden age of modern-day R&B, Reuben draws from the heart strings to access an emotional depth of someone who has lived. Born and raised on New Zealand’s coastal Coromandel, the 20-year-old singer-songwriter grew up in Whangamata, immersed in the surf and skate culture unique to the seaside town.
‘U’ is Reuben’s debut single and first to be released with Sony Music Entertainment New Zealand, and a strong signal for more to come.